The client

A hi-tech PR and marketing and communications agency.

The brief

When at Insight, I worked on a lead generation campaign for the agency. The campaign was aimed at busy marketing professionals in the IT industry.

The results

We came up with a series of postcards as a direct mail piece, affectionately known as ‘the dog mailer ‘and I wrote a series of taglines and copy, encouraging marketing managers to use an agency rather than do everything in-house.

The campaign seemed to resonate with many harassed individuals and achieved great response rates.

Work with me

If you’d like me to come up with some words to get your message across, let’s talk.

07808 164 526