Russell Gibson, an investment company based in Aberdeen, approached ClientsFirst for a rebrand and new website.
The business had been built around clients in the energy sector originally but was branching out to serve a much wider mix of clients.
”The copy needed to appeal to anyone wanting to achieve their lifelong ambitions and show the full potential of financial planning.
As the copywriter on the project, I wrote a series of straplines focusing on the concept of ‘start living tomorrow’s dream today’, together with the full website and brochure copy. This positioned the company to be able to target their new audience and achieve their objectives.
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