It’s no good writing an isolated blog here or there and hoping to make an impact. You need your content to be part of an overall, coherent strategy so that you can build up long term relationships.
I’ll work with you to define your objectives, think about who your content is trying to reach and then propose a structured plan. Packed full of fresh ideas, this plan will give you valuable resources on a consistent basis, demonstrate your expertise and help you get ahead of your competition.
You need the words on your website to strike a chord with your target audience and get you results. It’s your chance to answer people’s questions and convert them from casual visitors to qualified leads to firm customers.
In terms of writing for SEO, I’ll make sure the content sounds like it’s been written by a human – not just crammed full of keywords. That doesn’t mean I won’t include relevant keywords but they’ll sound natural and sensible.
So take a look at your current site. Is your content engaging with people and encouraging them to stay around? Or are they not finding the messages they want and heading straight off to a competitor’s site? Let me give you web copy that works.
What is Inbound Marketing?
Whether it’s a set of social media ads, a series of blogs or a well-researched guide, inbound marketing can ‘pull’ your ideal client towards your business rather than simply ‘push’ your message out at everyone.
Experienced in writing for a Hubspot agency, I’ve seen the power of this approach. I’ll provide you with relevant, helpful content that a specific marketing persona will find valuable. Whether they’re just starting to gather information, considering their options or getting ready to make a decision, your message is then more likely to hit the spot.