The client
A hi-tech PR and marketing and communications agency.
The brief
When at Insight, I worked on a lead generation campaign for the agency. The campaign was aimed at busy marketing professionals in the IT industry.
The results
We came up with a series of postcards as a direct mail piece, affectionately known as ‘the dog mailer ‘and I wrote a series of taglines and copy, encouraging marketing managers to use an agency rather than do everything in-house.
